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Spotlight on Brad Lovell

Brad Lovell and his brother Roger have taken a passion for driving the back country of Colorado in a Ford Ranger and Bronco 2 and turned it into a career in motorsports that has yield rock crawling championships, Baja 1000 adventures, a 28 second memory at King of the Hammers and pitching his Nissan Frontier into turn one at the Big House in Crandon at 100 mile per hour. Not too bad for a guy who logged on to a website over 10 years ago, started sharing his passion for thinking outside the box, and jumped on the train that changed his life.


Brad Lovell is not your average professional motorsports personality, he builds everything he drives in his shop, sets all his own logistics, and fulfills all his own marketing duties to keep his sponsors happy. The glamor of being a professional team owner and driver equates to a schedule that keeps him on the run, a commitment that might overwhelm the less ambitious, but finds Brad just pushing forward trying to reach his goals, and continue improving his skill.

Lovell’s bull by the horns mentality will again be tested as he takes another crack at the upcoming 2012 King of the Hammers. His 28-second loss to Loren Healey in 2010 will no doubt be heavy on his mind, as he and his brother Roger set out to conquer some of the toughest terrain known to man. An adventure that finds him busy in the shop, a place where races are often won, or loss weeks before the green flag ever swings in the wind.

An early clip of the Lovell Brothers at a WeRock event.

Like all Drivers preparing for the upcoming King of the Hammers we asked Brad Lovell about his KOH effort, who his hero is, and what it takes to Win KOH.

How long have you been competing in Ultra 4 Racing?
This will be our 5th year
How long have you been racing?
This will be our 9th season of racing.

Tell us about your past experiences in the King of the Hammers and where you have finished?
2nd, 5th, and a couple DNF’s.
 What’s the attraction to racing of King of the Hammers for you?
It is a rugged, epic event and the pinnacle of all rock sports. 
 What’s your favorite part of the King of the Hammers?
 How do you physically and mentally prepare for this type of racing?
Stay focussed on our effort and away from the hype. 
Teamwork is a big part of KOH, Tell us about your team for the King of the Hammers?
My brother and I own the team and have done a lot of races together. Unfortunately our team is mostly Ultra 4 guys so we will be competing against a lot of them at KOH. 
How much does strategy play a part in KOH?
In preparing for the race – a lot. On race day – just plan on everything going haywire. 
What will it take to win the King of the Hammers in 2012?
A good qualifying run, preparedness, good driving, good teamwork, and luck.
 How much does a car vs. a drivers ability play into winning the King of the Hammers?
You can’t compensate for a poor car. A bad driver will do alright in a good car but it takes a combination of the two to win.


If you had the opportunity to participate in any race in the world, what would it be and why?
I’ve been fortunate to fulfill a lot of my racing dreams. I would still like to experience Dakar, the Australian Outback Challenge, and rally racing.
Who is your racing idol and why?
Rick Huseman – while his death has made him a legend, I have never seen such a fearless and skilled driver. 

If you had an unlimited budget what would you build to compete in the King of the Hammers?

IFS car

 Do you have any advise to give someone who is aspiring to race the King of the Hammers?
Put the keyboard down and get to work in the shop. Be patient, make no excuses, be committed. 


Can you tell us about the sponsors and people that have made it possible for you to do this?
AMSOIL, BFGoodrich Tires, Torchmate CNC Cutting Systems, Spidertrax Off-road, 4 Wheel Parts, Trailready, and a lot of others in the industry. Also, my family and friends who are unendingly committed to off-road racing.

The Facts Brad Lovell #232 Amsoil racing

 Co-Driver Name: Roger Lovell when he is not Driving the teams second car.
Age:  35         Hometown: Colorado Springs, Colorado
Chassis Builder: Lovell Racing   Engine: 347 Ford
Transmission:    C-4          T-case: Atlas
Axles F/R:  Spider 9        Lockers F/R: ARB / Detroit
Seats: Blown out suspension seats   Shocks: Fox Racing Shox
Tires:   BFGoodrich           Wheels: Trailready

About the Author

Jeff Knoll is the former Event Director for the King of the Hammers event. He has raced various classes in SCORE, BITD, MORE, and MDR. Following the California 200, Knoll travelled to Washington, DC to meet with BLM officials regarding the Special Recreation Permit policies of the BLM. Knoll serves on the BLM’s Desert Advisory Sub-Committee regarding Special Recreation Permits. Knoll also drafted language for Nevada’s Senate Bill 156 in 2011 regarding action sports safety.

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