Brad Lovell and his brother Roger have taken a passion for driving the back country of Colorado in a Ford Ranger and Bronco 2 and turned it into a career in motorsports that has yield rock crawling championships, Baja 1000 adventures, a 28 second memory at King of the Hammers and pitching his Nissan Frontier into turn one at the Big House in Crandon at 100 mile per hour. Not too bad for a guy who logged on to a website over 10 years ago, started sharing his passion for thinking outside the box, and jumped on the train that changed his life.
Brad Lovell is not your average professional motorsports personality, he builds everything he drives in his shop, sets all his own logistics, and fulfills all his own marketing duties to keep his sponsors happy. The glamor of being a professional team owner and driver equates to a schedule that keeps him on the run, a commitment that might overwhelm the less ambitious, but finds Brad just pushing forward trying to reach his goals, and continue improving his skill.
Lovell’s bull by the horns mentality will again be tested as he takes another crack at the upcoming 2012 King of the Hammers. His 28-second loss to Loren Healey in 2010 will no doubt be heavy on his mind, as he and his brother Roger set out to conquer some of the toughest terrain known to man. An adventure that finds him busy in the shop, a place where races are often won, or loss weeks before the green flag ever swings in the wind.
An early clip of the Lovell Brothers at a WeRock event.
Like all Drivers preparing for the upcoming King of the Hammers we asked Brad Lovell about his KOH effort, who his hero is, and what it takes to Win KOH.
Tell us about your past experiences in the King of the Hammers and where you have finished?
2nd, 5th, and a couple DNF’s.
What’s the attraction to racing of King of the Hammers for you?
It is a rugged, epic event and the pinnacle of all rock sports.
What’s your favorite part of the King of the Hammers?
How do you physically and mentally prepare for this type of racing?
Stay focussed on our effort and away from the hype.
Teamwork is a big part of KOH, Tell us about your team for the King of the Hammers?
My brother and I own the team and have done a lot of races together. Unfortunately our team is mostly Ultra 4 guys so we will be competing against a lot of them at KOH.
How much does strategy play a part in KOH?
In preparing for the race – a lot. On race day – just plan on everything going haywire.
What will it take to win the King of the Hammers in 2012?
A good qualifying run, preparedness, good driving, good teamwork, and luck.
How much does a car vs. a drivers ability play into winning the King of the Hammers?
You can’t compensate for a poor car. A bad driver will do alright in a good car but it takes a combination of the two to win.
If you had an unlimited budget what would you build to compete in the King of the Hammers?
Do you have any advise to give someone who is aspiring to race the King of the Hammers?
Put the keyboard down and get to work in the shop. Be patient, make no excuses, be committed.