Jeff Knoll Joins ORBA Staff.

Jeff Knoll, co-founder of the popular King of the Hammers series of films and events recently joined the staff of the Off-Road Business Association (ORBA). Knoll’s Carrera Performance Group, LLC will offer consulting and marketing services to the business focused land use association.  Following the California 200 tragedy, Knoll shifted his primary focus to land use issues surrounding special recreation permits on Bureau of Land Management public lands. “Travelling to Washington, D.C. on the subject of SRPs introduced me to the amazing amount of work our land use leaders have been performing. I felt that working with ORBA offered me the opportunity to make the biggest impact with the struggles OHV enthusiasts face.” Knoll said.
Fred Wiley the President/CEO of ORBA is excited to be able to add to the associations staff such a passionate and highly qualified young person such as Jeff. The ORBA Board of Director has overwhelming embraced this new partnership and feels strongly that Jeff will bring professionalism and added value to the membership.

About ORBA:
ORBA is a national non-profit trade association of motorized off-road related businesses formed to promote and preserve off-road recreation. ORBA proactively protects recreation access and opportunities by ensuring that America’s families are not arbitrarily denied the right to responsibly recreate. ORBA provides leadership in addressing land use issues by advancing policies that conserve the environment while at the same time providing off-road recreation opportunities.
For more information please visit

About Carrera Performance Group LLC
Carrera Performance Group, LLC offers motorsports solutions from marketing to management for the off-road industry.    For more information please visit


About the Author

Mike Lasher is a true Off Road enthusiast down to the core, Growing up in the back seat of a jeep exploring the deserts of Arizona and Nevada, as a kid, as so many of us did. Today Mike spends his free time on the trails with his family and friends in his Kawasaki Teryx or Jeep Wrangler. He also regularly competes in the Best in the Desert series and was second in points in 2009. For more information on mike you can visit

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