GenRight Off-Road’s Third Annual Customer Appreciation Event

Jeeping in August in Southern California are you out of your mind?  This was the first thought that crossed my mind when the date was set for the GenRight Customer Appreciation event.  Normally the jeeping season in Southern California runs from October to April.  Why would you want to do something in August?  The good news is the event was held at the Hungry Valley OHV area in Gorman, CA.  Which sits at about 4,000 feet in elevation.  The forecast was great for the weekend with highs in the 80s and lows at night in the mid 60s, but how often are the weathermen right?    

Friday afternoon we arrived at the Aliklik Campground where the festivities put on by GenRight were being held.  We pulled in and were welcomed by the staff as they directed us where to park and set up our motorhome.  After setting up we unloaded the jeep and headed out to check out the park.  This was our first time to Hungry Valley so we wanted to take in as much as we could.  What we noticed was that the park offers something for all types of riders.  Wether you are a new rider on a bike or an experienced rider in a jeep you are almost guaranteed to have a great time.  The diverse trails and beautiful scenery make for great views and even better photos.  The Hungry Valley OHV area also has a training area next to the Aliklik Campground where we stayed that allows you to learn to drive your vehicle in a variety of conditions.  From the sand hill, mud pit, cement hill, dirt hill, to the different rock gardens available you will be impressed with what your vehicle is capable of.

After running around the park, we headed back to camp and joined in the festivities with the GenRight gang.  Friday afternoon was open on the schedule as it allowed people to roll into camp at their leisure.  What was great was the variety of vehicles that were on display from Genright.  They had their King of the Hammers car, the “famous” red YJ, their new JK with all aluminum products, and a slew of TJ’s outfitted with everything from suspension to fenders.  Also on hand were Cal Four Wheel and CORVA helping to spread the word about keeping our trails open.  It was great to see GenRight incorporate and support land use during their event.  GenRight was also giving demo rides in any of their vehicles so you could see how their products worked first hand.  There was a line as people waited for their chance to get a ride in the red jeep up the rock pile.  The smiles that came where on the passengers faces could be seen from miles away as they grinned from ear to ear.

As the sun set on the day, the big screen was fired up and we got to view the new King of the Hammers Anarchy movie that was just released the day before.  The movie was just over an hour and a half in length and action packed the whole time.  They did a great job portraying the difficulty in this race and just how hard it was on both man and machine.

Saturday morning came early as registration for the days runs started at 7am.  There were four different trails available for choosing based on your experience and comfort level.  The available options were a Park tour; designed for the new wheelers or stock vehicles that wanted to get out and get the tires dirty without getting too extreme.  The next run on the list was Miller Jeep trail.  This was designed to get some moderate climbing and difficulty.  The third trail on the list was Yellow Jacket.  Yellow Jacket is an off shoot of Miller that would allow you to do a few more difficult obstacles and finish Miller trail as well.  The last trail for the day was the “Fun Run”  The whole purpose of this trip was to try and get stuck.  It was the most difficult trip of the day as difficult lines were taken the whole day.  There were over 65 jeeps that signed up between the four different trail rides making it a great turn out for the event.  As with any trail ride there were a couple of issue with the jeeps that made it interesting to say the least.  From a starter issue, to a broken shock, to a jeep on it’s side there was plenty of excitement to go around for all.

The good news is everyone made it back to camp just before dinner started to come off of the grill.  GenRight was gracious enough to grill up burgers and dogs with all the fixings for everyone in attendance.  During dinner Cal 4 Wheel was holding a nail pounding contest to see who could pound the most nails in 30 seconds into a 4×4.  It was definitely good for a laugh or two as you watched nails fly all over the place as people were in a hurry to get them in.  Dinner and nail pounding was followed by demo rides up the rock pile and some great entertainment as times were taken and participants tried for the best time. Once the sun was down for the day, it was movie night again as the King of the Hammers movie was replayed for those that missed it the first night.

All in all the Customer Appreciation event put on was a great time and was fun had by all as they made sure you were entertained the whole weekend.  The best part of the event was the weather as it was cool as expected and not blistering hot like we had thought it would be.  This will definitely be an event that we attend again.  We can’t wait till August rolls around again next year.  The next customer appreciation event on GenRight’s schedule is their annual Turkey Run that takes place over Thanksgiving weekend in Johnson Valley, CA.  For more information on GenRight, their products and events you can visit

About the Author

Mike Lasher is a true Off Road enthusiast down to the core, Growing up in the back seat of a jeep exploring the deserts of Arizona and Nevada, as a kid, as so many of us did. Today Mike spends his free time on the trails with his family and friends in his Kawasaki Teryx or Jeep Wrangler. He also regularly competes in the Best in the Desert series and was second in points in 2009. For more information on mike you can visit

Comments are closed.